ROLE

Website content strategy

UX & wireframes

Creative direction

Copywriting

OVERVIEW

After refreshing their logo, brand, and design language, Better Organizations by Design (BOxD) needed to re-design their website… and launch it on a tight deadline. I was brought in to help them figure translate their brand guidelines and values into an online experience, while meeting critical milestones and following best practices for website projects.

On this project, I worked closely with the VP of Client Solutions to understand the inner workings of their business, learn about their differentiators, and get a deep understanding of their competitive landscape. With this insight, I determined a sitemap, wireframes, and overall site structure to guide both content and design.

Throughout design and build, I took on the brand advocate and creative director role, providing detailed feedback, direction, and guidance to the design team to ensure every module and detail felt aligned with the heart of the BOxD brand.